But his entire premise is false. "Guido" isn't an ethnic slur like those others. First of all, it originated among Italians, not as a derogatory name used against them by outsiders; and secondly, it describes a youth subculture within an ethnic group, not the ethnic group itself, and different ethnicities can and do join in. So whereas a game like "Shoot the chink" would equate to "Shoot the Chinese person", "Shoot the Guido" does not equate to "Shoot the Italian person"; it's more like "Shoot the chav" or "Shoot the cholo" (all really fun-sounding games). An equivalent to De Seno's examples would be "Shoot the wop", and no amusement stand would ever have a game like that.
He then takes aim at MTV for enforcing Guido stereotypes, and manages to work in Mafia stereotypes too (blaming HBO for The Sopranos, a critical darling created by an Italian-American). But his anger is misdirected. He should be targeting the source: the Guido subculture itself. Cancelling shows like Jersey Shore won't make Guidos go away. Shooting them would, and pretending to shoot them might be the next best thing, because it conveys very strong disdain. The fact that a game like "Shoot the Guido" exists, and that it's run by a NJ Italian, is encouraging, not offensive.
Time Magazine recently ran an article about the whole Guido controversy, and it contains some informative history that refutes De Seno's nonsense:
There's no date stamp on when the term Guido came into play, but [sociology professor at City University of New York/Queensborough Donald] Tricarico theorizes that it very well may have originated as an insult from within the Italian-American community, conferring inferior status on immigrants who are "just off the boat." It clearly references non-assimilation in its use of a name more at home in the old homeland. In fact, in different locales, the same slur isn't Guido: in Chicago the term is "Mario" and in Toronto it goes by "Gino." Guido is far less offensive, among Italian-Americans, than another G word, which is also used in the names of countries in equatorial west Africa.
"It's a way to be a part of popular culture for kids who aren't invited to the party," Tricarico says. "It is defiant. It's identity politics," he explains. "It's a cultural movement, but it's about consumption, not ethnicity."
"'Guido' has become the name of a lifestyle," says Fred Gardaphè, Distinguished Professor of Italian American Studies at the John D. Calandra Italian American Institute at Queens College. "Guido itself is not a derogatory name." He explains its origins from a stereotype: "It's a real handsome, uneducated kid who gets by on his charm and his looks and doesn't really have much going for him." But, says Gardaphè, the wave of negative response to Jersey Shore come from what he calls "irony deficiency" in the Italian-American community. These peacocking kids, he says, come from a long history of exaggerated characterizations in Italian culture.
"The major key to Italian-American culture is something called 'bella figura,'" says Gardaphè. "It basically means, to put on a show so people don't know the real you. If you're poor, you make them think you're rich. If you're rich, you make them think you're poor." For an immigrant people emerging from a history of foreign conquerors and a lack of a nation-state (till 1870), says Gardaphè, "It's all about protection."
Caryn Brooks. "Italian Americans and the 'G' Word: Embrace or Reject?". Time Magazine, December 2009.